Your style guide provides a reference for developers to use when building the website. A useful tool to have in your pocket is easy-to-remember, meaningful class names. This not only makes it easier to read and understand but also helps increase efficiency....
Think of a style guide as being like a brand guide for a website. Your company has guidelines that describe its identity through the use of color choices, typographical rules, and logo treatments. Your website can also benefit from having a single source of truth...
The lighting is perfect. You’ve color corrected everything and applied a rather nice grade to make the images pop. This is going to be a stellar example of cinematography and storytelling. You finally arrive at a rough cut that you feel delivers the message you...
Several new design trends are making their way into 2021. These include muted color palettes, geometric shapes, flat icons, and serif fonts. We like to think we are cutting edge, in terms of design, and have been incorporating a few of these trends before they...
Finding, facing, and overcoming obstacles in marketing is pretty commonplace for those of us who are directly tasked with marketing. We wire ourselves into the complex process of marketing every single day. But what about you? What about now, in such an uncertain and volatile...
2020 was...
Do you see other people and businesses posting frequent blog content and find yourself wondering what the big deal is? If not, I am here to tell you that you need good quality blog content. This should be top of mind. There are many different...
I imagine every business owner and manager laying awake at night thinking "I have to find a way to make it EASIER to do BETTER." Let's break this down a little. "MAKE IT EASIER" When keeping up with the daily grind consumes the majority of our time and...
Businesses often turn to paid advertising to bring more traffic to their website, raise awareness about their brand, or to increase sales. It's fairly easy for any business to set up digital advertising campaigns through Google Ads, Facebook, Instagram, YouTube, or LinkedIn. Though, without guidance or...
Have you ever watched a video online and just connected to it? I know I have. In today's world, video marketing grows exponentially every day. A study done by Google showed that 6 out of 10 people would rather watch online videos than television. Considering...