33 million. What is significant about that number? That is how many small businesses there are in the United States. Small businesses are the lifeblood of the American economy, and they are a cornerstone of the ‘American Dream’. Millions of small business owners have poured their blood, sweat, tears, and money into starting and running their new small businesses. For millions of businesses across the country, the margin between opening the doors and going out of business can be a tightrope walk. That is why it is crucial to make sure every dollar is being spent with a purpose and to ensure that you are getting the most value for your dollar when investing in your startup business. Lucky for you, the Storm Team is here to help.
In this blog, we are going to highlight one of our services packages, our New Business Package, and dive into what that entails, and why it may be the best route to get your new business off the ground. At Storm, our New business package works with you over the course of 4 months to get your marketing up and running.
First thing's first, you need a brand, not just a logo, but a full brand that is a reflection of all aspects of your business. A brand is more than just a logo, it is your voice and image that you project to the world. The first step of the New Business Package is to create your brand identity. Our team of designers will compete to create a new logo for your business. (Fill out this form to get us started in the right direction!) Once you have selected and refined your logo, we will create a complete brand guide that you will be able to use going forward to guide your business on the branding side of things. You will of course receive all the different logo variations in all the necessary file types. We love creating new brands, and it is a crucial first step in launching your new business!
Once we have your brand nailed down, it’s time to put it to use! Our next step in the new business package will be designing your print assets! This will include creating your business cards, letterhead, and envelopes. If time allows, we will be able to design other print assets that you may need for your business. Once everything has been approved, the SCM team will provide you with the finished files that you can send to the printer of your choice, and bring your brand to life. You’ve got a shiny new brand, it’s time to get that brand out there!
Now that you have your brand and new business cards on hand, it’s time to turn to social media and showcase yourself and your business. For the next step in our new business package, we will set up your social media accounts to jumpstart your online presence. In addition to creating your Facebook, Instagram, LinkedIn, and Google My Business, we will create custom profile and cover images for these platforms. Once your social media profiles are set up, we will conduct a 1-hour photo shoot with you. This could either be on location or in our Storm Cloud Marketing studio. This photoshoot could include candid photos of your business, headshots in our studio, or even a few product photos showcasing the products your business is offering. After the photo shoot, we will edit the photos and provide you with ammo for your social media profiles and/or your website. If you need help managing your social media accounts once they are up and running, no worries, we can help with that!
We have now reached the final stop on our journey of launching your new business. At Storm Cloud Marketing, we are a strategy-first agency. Strategy drives everything we do, and every decision we make. As a new business, it is important to make every dollar count and to not only make smart decisions when it comes to your marketing but to make sure that every decision you make fits together in the overall marketing puzzle that is your business. in this phase of the new business package, you will take part in a strategy session with the Storm team. After our session, we will create a full strategy recommendation to guide your business going forward. This recommendation can include everything from website recommendations, digital & traditional media strategies, and even direction on your marketing messaging. We want to arm you with all the tools you will need to jumpstart your business.
Whether you are opening a brick-and-mortar location or launching an online marketplace, starting a new business means making every dollar count. Our team knows the value of small businesses, and we love helping small businesses grow. Our Storm Team is here to help you every step of the way. It may seem like a daunting task to create a new business from scratch, but you can do it, and we can help. Let’s talk.