Good creative is hard to find.
It's hard to find someone who can translate your vision into a creative format. You may also be noticing that you have to find a different person for each thing you need. Most freelancers offer a single type of creative service (graphic design, photography, video, etc.), and piecing together every creative need you have can become daunting. The same goes for internal creative; you may find yourself able to fulfill some of what you need, but how short are you falling from your creative vision? Sometimes, the lack of a solid creative resource can stifle your marketing vision altogether.
On top of all of that, your creative can't just be pretty; it also has to be effective. To accomplish that, you need a partner who understands marketing strategy and can craft messaging that speaks to your customer, moves them toward action, and helps achieve business goals.
Your creative needs beauty and brains.
Let's talk about pretty smart creative.