Give your brand a true identity

Storm Cloud Marketing helps businesses plan, create and deploy effective brand identity strategies.

Let's talk about your brand
Storm Cloud Marketing agency Joplin MO small team meeting with client

Having a logo is not enough

Unless you've already invested a ton of time and effort into tying feelings and experiences to a specific symbol (your logo), just having that logo isn't enough.

Your brand's identity needs to be a connected experience that flows through every step of the journeys that customers, prospects, and John Q. Public take with you.

It's not just a symbol. It's an aesthetic that evokes a feeling. It's a tone that you speak in. It's the science behind the colors and fonts you choose and when you use them.

Whether you're intentionally controlling that narrative or not, it's already saying something to anyone who comes in contact with it. What is your brand identity saying?

Let's talk about your brand's identity

Storm can help you create an identity

Storm helps you plan the identity that fits

  • helping you define the feelings and experiences you need to convey
  • identifying assets that need to be included in the identity

Storm creates your brand identity

  • designing multiple logo options for consideration
  • using the selected logo to build out a full brand guide

Storm helps you deploy your brand identity

  • applying your new identity to any existing assets
  • building new assets where they are needed
Let's talk about implementing a brand identity
Dustin Storm - Storm Cloud Marketing agency Joplin MO marketing strategy

we've created hundreds of brand identities

Our team is made up of designers AND strategists, giving us the ability to see beyond the design canvas. We're experienced in designing brand identities but also in implementing and using them in marketing strategies, which gives us even more insight into what's needed for success.

We know, from experience, that this brand is going to need to be applied to your website, social artwork, literature, email signatures, signage, interior artwork, videos, and everything else that is part of the experience people have with your business. We give the creation of this identity the time and attention it deserves, choosing to do it right in the beginning.

Let's talk about creating your brand identity
Logo of Tee Time with a stylized golf tee above the text and a golf ball pattern in the background.
Open spread of a brand guideline booklet showing a Tee Time color palette with yellow, white, black, gray, green, and gold colors on the left page and simple graphic icons of cutlery, heart, beer mug, golf ball, pickleball, pillow, and golf flag in 3-color and 1-color versions on the right page.
Cover page titled Rocket Paws branding guidelines 2024 showing a running dog logo with blue and green color blocks.
Open booklet spread showcasing dog health benefits infographic with a black dog silhouette, icons, and three photos including a Border Collie running, a tennis ball on grass, and a Golden Retriever playing with a man.
A beige envelope sealed with a red wax stamp featuring a wolf wearing a hat, labeled 'WOLFRICH ENTERTAINMENT' and '2022 Brand Guidelines'.
Open book spread showing red wax seals, an old envelope, a stack of tied vintage letters with a pen, a black-and-white photo of two men in vintage attire, and an old camera with flowers.
Craw-Kan branding guidelines cover 2024 with a yellow to red gradient background and white CK logo in the center.
Open booklet spread showing brand colors with color swatches and hex codes on the left and gradient with text 'RELEASE THE CRAW-KAN' over octopus tentacle graphics on the right.
Black cover of the Pro-Guide Brandbook 2025 featuring white and red text with a red gear graphic and wave-like white lines at the bottom.
Two-page spread with text about graphic elements photography and three images showing underwater bubbles, fishing from a boat, and a golfer with a golf cart, alongside a red graphic with the Pro-Guide logo and '45 years' text.
Green booklet cover with bold black text reading 'BRAND GUIDELINES' and 'BARGAIN TOWN' inside a black-bordered rectangle, with a curved arrow pointing to the rectangle.
Open book spread illustrating graphic elements for 'Bargain Town' with street signs, a city skyline, a smiling face logo, and promotional signs for sales and weekly deals.

How it works:

You talk. We listen.

Schedule an Intro Call to tell us about your goals for ad campaigns.

We recommend an action plan.

Our team brainstorms, applying experience and research to build an action plan.

Action plans will provide a framework recommendation for development and implementation.

We start executing the plan!

Once you approve an action plan, our team gets to work on the strategy, then begins the design process.

We help implement the newly approved brand identity wherever you need it rolled out.

Schedule your intro call
Dustin Storm - Storm Cloud Marketing agency Joplin MO marketing strategy
Ready to discuss your project?

Get started today!

Schedule your Intro Call with our team.

Let's talk about your project!

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