We've been using traditional media since 1998.
From 1998 to 2008, all we did was traditional media placement, and we've placed media buys in all 50 states. Since then, we've expanded our services to include digital advertising. Although digital advertising is what most businesses utilize in today's marketing world, we still consider traditional media for every marketing strategy we work on.
Every business will have a unique strategy, one that may or may not call for traditional media (or media at all). There's no blanket statement that can tell you if you should or shouldn't be using it. It all comes down to that recurring question. Do you have a plan?