With digital advertising, the possibilities are endless. No really, there are infinite options, not just in platforms - Google Ads, Facebook Ads, and a googol of other options (c'mon, that was good), but in goals, campaigns, targeting and ad types within each of those platforms.
With so many options, first-time digital advertising experiments can certainly include uncertainty each step of the way. The only way to gain certainty is through building experience with digital advertising. Or, find a partner who already has experience.
Let's talk about partnering.
We began experimenting with digital advertising in 2008 and were pioneers in our market for local businesses running ads on Google Ads (then called "AdWords"), YouTube, Facebook Ads and Pandora. Since then, the options available for digital advertising have multiplied like rabbits. We've experimented our way through each new option that appears to be a good fit for helping clients achieve goals with digital advertising.
Digital advertising allows you to place your brand or product in front of the right person at the right time with the right messaging. It gives you the ability to target those users at every stage in the marketing funnel, and it provides measurable results. This allows you to manage, track, analyze and improve campaigns.
Digital advertising also helps you convert sales and prospects to loyal customers in a variety of ways. Your prospects and customers are already using these digital channels and personalized digital advertising has the ability to fit in seamlessly with their online experience. It's really a no-brainer!
Paid social is also known as social advertising. This type of digital advertising campaign runs on the largest social media platforms in the world. Facebook, Instagram, Messenger, LinkedIn, and other social platforms have an extremely large user base that campaigns can reach.
Paid search is also known as pay-per-click. This type of digital marketing allows campaigns to run on the world's largest search engines such as Google, Bing and Yahoo.
Display campaigns include static ads that appear at the top, side, and in the middle of web content. These ads can be completely customized to your brand.
Pre-roll ad campaigns serve your ad before desired video content that a user is going to watch. This is a powerful advertising tool; video content has the ability to create an emotional connection and tell a story that can't be matched with static designs.
YouTube is one of the world's largest search engines. This type of digital advertising offers the ability to gain vast reach with your video ads and can be highly targeted to a specific audience type. These campaigns reach beyond mobile and desktop to Connected TV.
This type of digital advertising is an internet-based, non-skippable, immersive content format. With OTT you can engage with an audience that is committed to the content they are consuming. These campaigns run on Connected TV which includes Smart TVs, Roku, Apple TV, Amazon Fire TV Stick, Xbox, and Playstation.
There are several necessary pieces you need to accomplish an effective, successful digital advertising campaign. Your entire user experience needs to be complete before pushing paid traffic to your website. You clean your house before throwing a party, right?
When users click on your ads they need to be lead to a great experience. Your website layout, content, and navigation can all affect how a user ultimately feels and responds to your ad.
The specific page a user lands on also needs to provide the right experience for them depending on what you were advertising, where they are in the marketing funnel, and what action you want them to take.
An excellent user experience and functional campaign require that your brand, content, product photos, how-to videos, and tracking tools are all set up properly. This builds trust with the user and provides them with the path of least resistance. It also ensures that results are being measured.
Schedule your Intro Call with the Storm team.
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