Send emails that people actually like.

Storm Cloud Marketing helps businesses plan, execute and optimize effective email marketing strategies.

Let's talk about email marketing.

Isn't email marketing just spam?

It shouldn't be. Unfortunately, most businesses' email marketing is perceived by the receivers to be spam, because it treats the email as just another opportunity to sell, rather than a small step in a journey.

You have to take the time to think about what would actually be helpful email content, when it makes sense to send it, to whom, and how that connects to a larger journey.

You also have to be constantly monitoring the performance of your email campaigns and making adjustments as-needed.

Let's talk about not being spammy.

Storm can help you implement email marketing.

Storm helps you plan the emails that fit.

  • We help you define your customer's journey.
  • We identify content that would be received well (if timed well) by your customers.
marketing vision focuser DIY marketing strategy program Dustin Storm

Storm executes your email strategy.

  • We build out each email's copy and creative assets.
  • we schedule for deployment or placing it in an existing flow.

Storm helps you optimize your email marketing.

  • We monitor the effects of each email on marketing goals.
  • We use data as a rudder for recommending changes.
Let's talk about implementing email marketing.

We've witnessed the evolution of email marketing first-hand.

Email marketing was one of the first digital marketing tools available, so of course, we had to dive in right alongside the rest of the marketing world. Thankfully, digital marketing has evolved and now allows email to be used as a part of a larger journey.

We've racked up thousands of hours on email marketing platforms like Mailchimp, Hubspot, Infusionsoft and Autopilot, and we've refined methods for using email to drive marketing goals.

Subscription Based Email Marketing
Lead Nurturing Email Marketing Joplin Mo
Email Marketing Example
Dedicated Email Marketing Campaign

How it works:

You talk.
We listen.

  • Schedule an Intro Call to tell us about your email marketing experience and goals.
marketing vision focuser DIY marketing strategy program Dustin Storm

We recommend actions.

  • Our team brainstorms, applying experience and research to build an action plan.
  • Action plans will provide a framework recommendation for topics, targets and delivery methods.

We execute and optimize!

  • Once you approve an action plan, our web team gets to work, building the needed emails.
  • We help monitor impact on marketing goals and use data as a rudder for change recommendations.
Schedule Intro Call

The Many Faces of Email

Welcome Emails

Welcome emails show better open and click-through rates and offer you the opportunity to add a personal touch, introduce your business, and start building a relationship. These aren't used for sales pitches, but rather to serve as a digital handshake, making a good first impression, and to share your industry knowledge and expertise.

Dedicated Emails

Do you want to send a standalone email to an already established customer base or list of subscribers? We can do that too, and we’re sure to wow them.

These types of emails contain information about only one product, offer, or announcement and are typically used to reach out to an entire list of qualified recipients.

Subsription-based emails

Subscription-based emails should be used to nurture and educate customers and prospects alike and help keep you top of mind. These types of emails are generally newsletters or blog feeds. They can include company news and events, product announcements, repurposed content, and feedback requests.

Nurturing your existing audience helps you become the first brand they think of when they need a product or service that you offer. It strengthens your credibility and increases the likelihood they will share their experience with their friends.

Lead Nurturing Emails

Lead nurturing is all about understanding the needs of your leads. These are different from the normal subscription-based email and should have clearly defined buyer personas who will receive a series of coherent, purposeful, content-driven emails that are tied to a specific activity or conversion event. Lead nurturing emails will be different for each stage of the marketing journey so that the content being provided is useful and relevant to your prospect.

Ready to discuss your project?

Get started today!

Schedule your Intro Call with the Storm team.

Let's talk about your project!

Recent Articles

Maybe They're Born With It Marketing Strategy
Maybe They're Born With It - Maybe It's Marketing
Content Creation and Time Management
Navigating the Road of Content Creation and Time