When you step into the shoes of your customers and prospects, you’ll discover that image quality is much more important than you thought. Quality imagery shows that you care—about your product and about the customer.
Some social media channels, like Instagram, are perfectly acceptable places to post photos taken with your phone, but it still needs to be “quality” in that it needs to be thoughtful. The scene, subject, message and lighting all still matter.
Quality imagery is all about what you’re communicating with the image. How would your ideal brand present this image to your ideal customer? How do you want your business to be perceived upon your customer’s first glance at your website or brochure?