Marketing Strategy & Consulting

As we near the end of 2017, marketers and business owners will inevitably scramble to figure out what changes need to be made for 2018. Even if what you’re doing is working just fine, you need to keep an eye on the emerging trends and technologies, and you need to start auditing to see how they might plug into your current plan.

How many connections do you get with a customer? It’s more than you realize, and every single one of them matters.

Have you witnessed greatness? Have you listened to a song that gave you goosebumps? Have you watched in awe as an athlete on a streak who performs at inhuman levels? Have you ever walked away from a situation and just thought “nailed it”? We’ve all experienced these moments, and in every instance, we’ve witnessed greatness. Time seems to stand still around them. You can feel their passion. It radiates from them in a truly magical moment.

When starting a business, you were probably conservative, knowing you couldn’t spend more than you can afford. But once you’ve moved pass the danger zone of a new business, you forget your conservative ways and dream bigger than ever before. You want to roll with the big guys, so the temptation is to emulate them

We want your business. Obviously. But when your company is stable enough to develop a Marketing Department, we also want to make sure you do it the right way.

If you have a website, then you ought to know about Google Search Console. Formerly known as Google Webmaster Tools, this free software is like a dashboard of instruments that let you manage your site. Seriously, unless you prefer running your online business blindfolded, getting this set up should be any webmaster’s SEO priority. In our previous article, you learned step-by-step how to set up a Google Search Console account.

Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results.

In the first of this series, we illustrated how to set up a Google Analytics account and link it to your website. Assuming you have set it up and left it for a number of days to start tracking the data, this is a guide to the initial metrics and how they impact your website.

Part of optimizing your website for search engines is learning how to use metrics to analyze your site. How do users find your site? If you haven’t asked yourself that, then you may be missing on some opportunities. There are a ton of sites that can show you who and how people are getting to your site, but Google’s Analytics are the ones you want to pay attention to, and bonus, it’s free.