Effective media and advertisement plans don’t happen by accident. The best media plans come from employing a disciplined approach to the entire media placement process. We refer to that process as Media Management.
Media Management helps you to decide which media will be the most effective and best value for your business goals. We handle both traditional media and digital media. Typically, this process begins with you—defining a goal, target, budget, and timeline.
Digital Media is any paid ad placement online. There are countless options, but the most common platforms are Google Ads (search, display, video) and Facebook Ads (includes Instagram). With more flexibility in targeting, action flow, and trackability than traditional media, digital media is a powerful tool that deserves a place in your strategy.
Traditional media, in short, is advertising that has nothing to do with the internet. Types of traditional media include print ads, billboards, radio ads, television ads, direct mail and vinyl banner ads. Despite a growing shift of attention to digital media, many traditional media are still supported by the math as a good value, and depending on your target and goals, one may be a perfect tool for your strategy.