Branding is about being able to communicate your company’s values and identity in a manner which leads to a consistent and memorable experience that your customers can relate to on a personal level. Author and speaker, Marty Neumeier, says that “a brand is a person’s gut feeling about a product, service, or organization.”
Branding is more than having a logo, identity, or product. It is the culmination of everything about your company that tells the story of who you are and what you stand for. More importantly, it allows your customers to define that story from their perspective and then tell it for you, possibly contributing to that story with their own narrative.
Your logo, website, color palette, typography, voice, tone, and everything else should both collectively and independently describe who you are while setting you apart from the competition within your market and industry. Who are you? What do you do? Why should it matter? What is the story you are trying to tell?
Our first step is to collaborate with you to capture the essence of your brand. Together, through research and exploration, we will look at the possibilities of what that might look like until we discover that special something that leads to a memorable and recognizable mark for your identity.
What your brand says is just as important as its appearance. What do you want to say and how would you like to say it? We will work with you to develop a verbal identity that strengthens your visual identity while defining your voice and speaking about your brand’s promise and positioning.
Once we understand what your brand looks like and what it sounds like we want to ensure that it remains consistent across the board. We solidify your brand by developing guidelines for your logo, typography, color, icons, imagery and so on to ensure that your brand assets are always applied correctly and consistently.
How do your customers interact with your brand? We can help translate your brand into print, digital, and media to deliver an authentic experience across every conceivable point of engagement. Everything from your social media presence to your website to your packaging and much more.