How important is video production to your marketing?
Video is perhaps one of the most powerful tools in the marketing arsenal, but it’s also one of the most neglected. Why? No idea. Seriously. We can’t imagine a world without video – not this world anyway.
To do video production well, you really just need one thing – passion. It sounds cheesy, but it’s absolutely true. None of the gear on the shelves of Storm Cloud Marketing matters without the passionate vision behind its use. Our goal is to find a creative way to tell your story through video. We approach every project as art, because in order to capture and maintain the attention of your customers – it needs to be interesting – not just in content, but in approach.
The days of doing video production just because it’s cool are over. There has to be an objective – a goal. What are you trying to accomplish? What action are we trying to move people toward? This is one of the major benefits of having Storm produce your video project. We’re not just video production guys (and gals), we’re a marketing firm, and we always want to know where each piece fits in the overall strategy.
Types of Video Production
Because our clients’ needs for video vary, we’ve gained experience across a wide assortment of production types. It could be as simple as a product showcase video to accompany an ecommerce listing. It could be an emotionally-charged presentation video with a combination of interviews, b-roll and cinematic music. It could be an action-packed TV spot with special effects to promote a big event. It could be a video blog. There are infinite uses for video, and the type of project we work on for you is as unique as your business is.
Studio Filming • On-location Filming • Graphic Edits • Audio Production • TV Commercials • Web Video • Safety Video • Product Video • Industrial Video • Crowd Funding Video • Long-form Video • Music Video • Short Film • Infomercial
Video projects can quickly take up a lot of time and resources, so planning is critical. If you’re thinking that you want to do a video project, take some time to figure out what you’re really trying to communicate, who will be involved, and how you intend to use the finished product. The more you have figured out ahead of time, the more time our team has available to focus on creating a killer production for you!