Marketing Strategy & Consulting

We’ve noticed a recurring theme as we speak to local advertisers – they’re only seeing the tip of the iceberg.

In Where do I start? — Part one, you learned that the first step is to perform a high-level overview of what you’re doing right now. In Part Deux (thanks Charlie Sheen), it’s time to start building your ideal plan.

Before anyone starts filling up their Depends because I’m using the words “brand” and “change” in the same sentence, allow me to make a small disclaimer. You’re not going to find this article filled with statistics and facts supporting (or discouraging) a change to your brand. Instead, we’re going to talk about this like humans.

You may realize that “something” needs to change with your marketing, but you’re not sure what it is or even where to start? There are infinite options for evaluating your marketing, but perhaps the simplest and easiest to relate to is by looking at your business as a whole and the touches you have with customers and prospects.

When I started with this agency in 2008, we didn’t talk about “lead generation.” In most cases, it wasn’t a feasible option – or it was, and we didn’t understand how it could fit in yet. Today, it’s a big deal, and we talk about it several times per day. So what is it, and what do you need to know right now?

Hi there. So you have a sneaking suspicion that your website looks as old as you do? We’re happy to help you validate that harsh, virtual reality.