Marketing Strategy & Consulting

Sometimes, the social channel that a you think you should use is not the most efficient channel to achieve your goals, or you have been using a platform for a while that just isn't getting the results you were hoping for.

Maybe they're born with it. Maybe they don't have to try, because it's encoded into their DNA, and they just know exactly what to do. Maybe they're just lucky (cough cough Kim Kardashian cough cough). Maybe there's a lot more to it.

When we're in a crisis like we're in right now, the first thing you think of is keeping your family safe. If you're a small business owner, that safety includes keeping your business alive. To this point, you've beaten the odds. You made it past the honeymoon period, you finally started breaking even, and maybe you even started seeing a profit as your business matured. Then, COVID-19 happened. Now, you're faced with a challenge you never prepared for, and if your business is going to survive, you need to think hard and act fast.

Everyone wants to find security in life. Many find security in their jobs, perhaps because they believe they have achieved financial security in their position within a company. That’s great and all for the employed, but what about us entrepreneurs? How can our business provide us with the feeling of security in a competitive business environment? Successful entrepreneurs have found such security by focusing on branding. Let’s discuss how you can achieve similar success by building a recognizable brand.

Have you been thinking about how best to reach your customers? As a business owner, it is important to understand the best options to match your marketing needs. How you advertise affects your customer reach and marketing budget. We will introduce you to the differences and benefits of radio, television, and digital marketing to help you find the right fit.

You’re trying to drive clients to your website. You have a well-designed web layout, an eye-pleasing logo at the top of the screen, but then: a wall of text, the font small and hard to read. Even if the words are well written and give a succinct, accurate description of your business, in today’s world, not everyone will read. Not everyone will want to read.

Creating content is important for every brand and business. Marketing is truly what makes or breaks a business. No, that was not a typo. Like slowly putting pressure on the brakes in your car, your business can come to a rolling stop when you stop telling the world about what your business has to offer. If it is out of sight, then it is most likely out of your customer’s mind as well.

If you’ve ever visited our website, our social media, or even our office, you’re probably familiar with at least a few of these pretty faces. These ladies spend more time in front of our cameras than almost anyone else. But what do we actually do with all these photos of them?

The end of Net Neutrality is a hot topic and, as a marketing agency, we feel a responsibility to be prepared for how it might impact our clients. In doing this, we can also prepare you, the small business owner or marketer, for what may be coming.