Take a modern approach to traditional media
Storm Cloud Marketing helps businesses plan, create and execute effective traditional media strategies.
Is your traditional media strategy relevant?
If your marketing strategy calls for something that traditional media can accomplish most efficiently, using traditional to achieve that goal is absolutely relevant. Unfortunately, that's not what most businesses do.
Most businesses will treat traditional media completely separate from their marketing plan. Many will place a traditional buy because they are scared to jump into the digital world, even if their business goals can be better achieved through digital. Many will run traditional and digital media but will leave the two disconnected, missing out on a huge opportunity for all media to work together.
When you treat traditional media as another tool in your marketing toolbox, you start using it when the job calls for it. You can start comparing its value to digital to gain an understanding of the targeting that's available and how it can complement your digital strategy. There are plenty of businesses that have marketing strategies that use traditional media because it is supported by the math as the best value.
However, maximizing the effectiveness of your traditional media is only possible when you have a plan to apply it to. Do you have a plan? Are you using traditional because it's the right tool for the job?
Storm helps you put traditional to work
Storm helps you plan the media mix that fits
- Helping you define targeting and goals
- Helping you develop a multi-media plan to reach those targets and achieve those goals most efficiently
Storm executes your media plan
- Interfacing directly with traditional media (and other applicable media) to place orders
- Developing the applicable creative assets (commercials, print ads, etc.) and delivering to media
Storm helps you optimize your media strategy
- Monitoring the effects of all media on marketing initiatives
- Using data as a rudder for recommending changes
We've been using traditional media since 1998
From 1998 to 2008, all we did was traditional media placement, and we've placed media buys in all 50 states. Since then, we've expanded our services to include digital advertising. Although digital advertising is what most businesses utilize in today's marketing world, we still consider traditional media for every marketing strategy we work on.
Every business will have a unique strategy, one that may or may not call for traditional media (or media at all). There's no blanket statement that can tell you if you should or shouldn't be using it. It all comes down to that recurring question. Do you have a plan?
How it works:
You talk. We listen.
Schedule an Intro Call to tell us about your media and business goals.
We recommend actions.
Our team brainstorms, applying experience and research to build an action plan.
Action plans will provide a broad media framework and budget split recommendation.
We start executing, then optimizing!
Once you approve an action plan, our media team begins diving in and building media orders, placing the orders with the media and coordinating creative assets.
We help monitor impact on marketing initiatives and use data as a rudder for change recommendations.
Get the most out of traditional media
Marketing wasn't always digital
Traditional media, in short, is advertising that has nothing to do with the internet. Types of traditional media include print ads, billboards, radio ads, television ads, direct mail, and vinyl banner ads. Despite a growing shift of attention to digital media, many traditional medias are still supported by math as a good value, and depending on your target and goals, one may be a perfect tool for your strategy.
Measuring action directly from traditional advertising is difficult, but it's not impossible. We can use data to determine if traditional media has a direct effect on your brand awareness. We can also easily calculate and compare the value of the impression (reaching an individual in your target). This allows us to compare traditional media to digital advertising and choose the most efficient path for your business.
We place buys for you
Our Storm Cloud Marketing team handles all aspects of traditional media marketing from start to finish for you. We will work with you to develop your message and help it come to life. Once you approve an ad, whether it is radio, television, billboard, or print ads, we will work with you, and your budget, and communicate with the media representatives to place your ad buy in the time slots we believe will be the most effective.
In-house Development
As a full-service marketing agency, not only do we work with the media reps and place ad buys, but our team has the capabilities to handle the creative process all in-house. Our designers are able to design custom ads, shoot video for your commercials, and cut custom voiceovers for your radio ads. Our Storm Cloud team will make the process as stress-free and streamlined as possible to produce the best product.
Buy Opportunities
Television stations, radio stations, and newspapers continually have special advertising opportunities throughout the year that may be a great fit for your business. When we receive these opportunities, our team will evaluate the buy to ensure your company obtains the best value.
Traditional Media Services
Storm handles all aspects of traditional media marketing from start to finish.
Media Management
Our team will be in direct contact with the sales reps so you don't have to stress.
Television
Promote your business on television.
Radio
Get your word out on the radio.
Print Ads
Share your business in local print.
Billboards
Direct attention to your brand.
Every Door Direct Mail
Target where your mailers are delivered.
Get started today!
Schedule your Intro Call with our team.
