sEND EMAILS THAT PEOPLE ACTUALLY LIKE
Storm Cloud Marketing helps businesses plan, execute and optimize effective email marketing strategies.
iSN'T EMAIL MARKETING JUST SPAM?
It shouldn't be. Unfortunately, most businesses' email marketing is perceived by the receivers to be spam, because it treats the email as just another opportunity to sell, rather than a small step in a journey.
You have to take the time to think about what would actually be helpful email content, when it makes sense to send it, to whom, and how that connects to a larger journey.
You also have to be constantly monitoring the performance of your email campaigns and making adjustments as-needed.
Storm can help you implement email marketing
Storm helps you plan the emails that fit
- We help you define your customer's journey.
- We identify content that would be received well (if timed well) by your customers.
Storm executes your email strategy
- We build out each email's copy and creative assets.
- we schedule for deployment or placing it in an existing flow.
Storm helps you optimize your email marketing
- We monitor the effects of each email on marketing goals.
- We use data as a rudder for recommending changes.
We've witnessed the evolution of email marketing first-hand
Email marketing was one of the first digital marketing tools available, so of course, we had to dive in right alongside the rest of the marketing world. Thankfully, digital marketing has evolved and now allows email to be used as a part of a larger journey.
We've racked up thousands of hours on email marketing platforms like Mailchimp, Hubspot, Infusionsoft and Autopilot, and we've refined methods for using email to drive marketing goals.
How it works:
You talk. We listen.
Schedule an Intro Call to tell us about your email marketing experience and goals.
We recommend actions.
Our team brainstorms, applying experience and research to build an action plan.
Action plans will provide a framework recommendation for topics, targets and delivery methods.
We start executing, then optimizing!
Once you approve an action plan, our web team gets to work, building the needed emails.
We help monitor impact on marketing goals and use data as a rudder for change recommendations.
The Many Faces of Email
Welcome Emails
Welcome emails show better open and click-through rates and offer you the opportunity to add a personal touch, introduce your business, and start building a relationship. These aren't used for sales pitches, but rather to serve as a digital handshake, making a good first impression, and to share your industry knowledge and expertise.
Dedicated Emails
Do you want to send a standalone email to an already established customer base or list of subscribers? We can do that too, and we’re sure to wow them.
These types of emails contain information about only one product, offer, or announcement and are typically used to reach out to an entire list of qualified recipients.
Subscription-based Emails
Subscription-based emails should be used to nurture and educate customers and prospects alike and help keep you top of mind. These types of emails are generally newsletters or blog feeds. They can include company news and events, product announcements, repurposed content, and feedback requests.
Nurturing your existing audience helps you become the first brand they think of when they need a product or service that you offer. It strengthens your credibility and increases the likelihood they will share their experience with their friends.
Lead Nurturing Emails
Lead nurturing is all about understanding the needs of your leads. These are different from the normal subscription-based email and should have clearly defined buyer personas who will receive a series of coherent, purposeful, content-driven emails that are tied to a specific activity or conversion event. Lead nurturing emails will be different for each stage of the marketing journey so that the content being provided is useful and relevant to your prospect.
Get started today!
Schedule your Intro Call with our team.
