Website Design

 

We can all agree that your website is an important piece of your digital marketing strategy and having a solid web developer should be part of that strategy.  Our goal is to make your website perform its intended marketing function.  We’re not out to make you a pretty site.  We’re not out to make you a functionally fugly site.  We’re out to build you a central point for your marketing that represents your brand and facilitates all of the functions set out in your digital marketing plan.

 

 

web design storm stanley marketing joplin mo

 

 

Aesthetics

 

With the progression of platforms like WordPress, there’s no excuse for having a less-than-sexy site anymore.  Wordpress allows us to build functions and visuals without having to redesign the wheel every time, and the core components of WordPress are updated frequently to reflect changes in how people and devices see and use websites, so your site is kept fresh.  One of our very first steps when setting up a new site is to apply the styles set forth in your brand guide.  Your logo usage, colors, typography, background and accent elements must be consistent with your brand.  

Image is not available
Image is not available
Image is not available
Image is not available
Image is not available
Image is not available
Image is not available
Image is not available
Image is not available
Image is not available
Image is not available
Image is not available
previous arrow
previous arrow
next arrow
next arrow
Slider

 

Functions

 

This is where we differentiate ourselves from typical web designers.  As a marketing firm who performs web design (along with a myriad of other services) in-house, we’re approaching your site with intentional functions.  Like everything else we look at, those functions will be completely unique to your business, target and dynamic.  Having an informational site that describes who you are and what you do is a bare minimum.  We must go beyond that and use the site to facilitate business functions.  Strategies like inbound marketing rely on blog content to engage users at the top of the funnel and back-end automation to help nurture leads toward becoming customers and evangelists.  eCommerce capabilities can easily be included to sell your products or services directly from your site.  

 

When a visitor reaches your site, you have the ability to guide them down a path of least resistance.  This can be done by leading them through a natural progression of content, and the design of your site shapes this.  When a visitor reaches the end of a page, what should happen next?  What can be done to help that happen?  Where are you taking them?

 

Your SEO, blogging, email marketing, social, SEM, and general digital marketing strategies all rely heavily on your website being designed to facilitate their functions.  As a marketing firm, we’re helping you to define those objectives as a part of our journey together.  The success of our work for you depends on the effectiveness of the entire plan, and the website is a huge part of that plan.  

spark storm cloud marketing
TELL US ABOUT YOUR PROJECT!

BEHIND THE SCENES

From Abstract To Tangible
2016 Shock Reel
Google Analytics: The Basics
Website Checkup: Setting up Google Analytics
How Can I Tell If My Website is Awful?
previous arrow
next arrow
Slider
Email Marketing, still a thing.
We want to hear about your project!
GET STARTED
close info bar
Spotter
Make buying ads less stupid.
CHECK IT OUT!
close info bar
And paid ads, we help there too.
close info bar
And yes, we do digital.
close info bar
Now, let's learn more about "content".
close info bar
Do I seriously need to blog?
close info bar
What's "SEM"?
close info bar
How does SEO fit in?
close info bar
How important is my website?
close info bar
Email Marketing, still a thing.
close info bar
How does my "brand" fit in?
close info bar
Where do all of these graphics go?
close info bar
What can I do with video?
close info bar
Think you might need photos?
close info bar
We create monsters.
close info bar
Who would I be dealing with?
close info bar
What does getting started look like?
close info bar
How should I use social?
close info bar