In Where do I start? Part one, you learned that the first step is to perform a high-level overview of what you're doing right now. In Part Deux (thanks Charlie Sheen), it's time to start building your ideal plan. You may be thinking, "can't...

You may realize that "something" needs to change with your marketing, but you're not sure what it is or even where to start? There are infinite options for evaluating your marketing, but perhaps the simplest and easiest to relate to is by looking at your business...