If you have a website, then you ought to know about Google Search Console. Formerly known as Google Webmaster Tools, this free software is like a dashboard of instruments that let you manage your site. Seriously, unless you prefer running your online business blindfolded, getting...
Google Search Console is a free service offered by Google that helps you monitor and maintain your site's presence in Google Search results. You don't have to sign up for Search Console for your site to be included in Google's search results, but doing so...
In the first of this series, we illustrated how to set up a Google Analytics account and link it to your website. If you missed it click here. Assuming you have set it up and left it for a number of days to start tracking the...
Part of optimizing your website for search engines is learning how to use metrics to analyze your site. How do users find your site? If you haven’t asked yourself that, then you may be missing on some opportunities. There are a ton of sites that...
We've noticed a recurring theme as we speak to local advertisers - they're only seeing the tip of the iceberg. Most businesses using local advertising aren't full-time marketers. They're small business owners, administrators, managers, and wear any of a hundred other hats - likely a combination of...
In Where do I start? Part one, you learned that the first step is to perform a high-level overview of what you're doing right now. In Part Deux (thanks Charlie Sheen), it's time to start building your ideal plan. You may be thinking, "can't...
We had a blast at the 2016 Joplin Area Chamber of Commerce Annual Banquet! We've had the pleasure of working with the Chamber to develop videos for the event every year. It's a mad sprint of day-long shoots and overnight edits (thanks Red Bull), but...
Before anyone starts filling up their Depends because I'm using the words "brand" and "change" in the same sentence, allow me to make a small disclaimer. You're not going to find this article filled with statistics and facts supporting (or discouraging) a change to your...
When I started with this agency in 2008, we didn't talk about "lead generation." In most cases, it wasn't a feasible option - or it was, and we didn't understand how it could fit in yet. Today, it's a big deal, and we talk about it...
You may realize that "something" needs to change with your marketing, but you're not sure what it is or even where to start? There are infinite options for evaluating your marketing, but perhaps the simplest and easiest to relate to is by looking at your business...
