If you have a website, then you ought to know about Google Search Console. Formerly known as Google Webmaster Tools, this free software is like a dashboard of instruments that let you manage your site. Seriously, unless you prefer running your online business blindfolded, getting...

We've noticed a recurring theme as we speak to local advertisers - they're only seeing the tip of the iceberg.   Most businesses using local advertising aren't full-time marketers.  They're small business owners, administrators, managers, and wear any of a hundred other hats - likely a combination of...

In Where do I start? Part one, you learned that the first step is to perform a high-level overview of what you're doing right now. In Part Deux (thanks Charlie Sheen), it's time to start building your ideal plan. You may be thinking, "can't...

Before anyone starts filling up their Depends because I'm using the words "brand" and "change" in the same sentence, allow me to make a small disclaimer. You're not going to find this article filled with statistics and facts supporting (or discouraging) a change to your...