25 Oct Counting the Costs of a Marketing Department

Posted at 16:25h in costs of a marketing department, costs to hire marketing inhouse, internal marketing hiring

When starting a business, you were probably conservative, knowing you couldn’t spend more than you can afford. But once you’ve moved pass the danger zone of a new business, you forget your conservative ways and dream bigger than ever before. You want to roll with...

11 Oct What You Need to Know About Hiring Marketing Staff

Posted at 16:53h in hiring amarketing team, marketing team, when to hire a marketing team

We want your business. Obviously. But when your company is stable enough to develop a Marketing Department, we also want to make sure you do it the right way. About now you’re thinking, Yeah, right. We get that. But here’s how your business having a...

USING THE SEARCH CONSOLE PART 2 featured

02 Sep What is Google’s Search Console? – Part 2

Posted at 00:28h in search console, seo

If you have a website, then you ought to know about Google Search Console. Formerly known as Google Webmaster Tools, this free software is like a dashboard of instruments that let you manage your site. Seriously, unless you prefer running your online business blindfolded, getting...

19 Aug What is Google’s Search Console?

Posted at 22:00h in search console, search engine optimization, seo

Google Search Console is a free service offered by Google that helps you monitor and maintain your site's presence in Google Search results. You don't have to sign up for Search Console for your site to be included in Google's search results, but doing so...

03 Aug Google Analytics: The Basics

Posted at 15:33h in google analytics, Web Design, website health

In the first of this series, we illustrated how to set up a Google Analytics account and link it to your website. If you missed it click here. Assuming you have set it up and left it for a number of days to start tracking the...

11 Jul Website Checkup: Setting up Google Analytics

Posted at 19:54h in google analytics, Web Design

Part of optimizing your website for search engines is learning how to use metrics to analyze your site. How do users find your site? If you haven’t asked yourself that, then you may be missing on some opportunities. There are a ton of sites that...

storm-stanley-local-advertising-marketing

12 May Local Advertising’s Must-Know Tools

Posted at 16:00h in Local Advertising

We've noticed a recurring theme as we speak to local advertisers - they're only seeing the tip of the iceberg. Most businesses using local advertising aren't full-time marketers. They're small business owners, administrators, managers, and wear any of a hundred other hats - likely a combination of...

28 Apr Where Do I Start?—Part Deux

Posted at 11:00h in marketing strategies

In Where do I start? Part one, you learned that the first step is to perform a high-level overview of what you're doing right now. In Part Deux (thanks Charlie Sheen), it's time to start building your ideal plan. You may be thinking, "can't...

Scott Clayton Habitat for Humanity Joplin - Marketing by Storm Stanley

22 Apr All of Our 2016 JACC Banquet Videos – Right Here!

Posted at 18:54h in Client Work, video production

We had a blast at the 2016 Joplin Area Chamber of Commerce Annual Banquet! We've had the pleasure of working with the Chamber to develop videos for the event every year. It's a mad sprint of day-long shoots and overnight edits (thanks Red Bull), but...

12 Apr When Its OK to Change Your Brand

Posted at 11:00h in Branding

Before anyone starts filling up their Depends because I'm using the words "brand" and "change" in the same sentence, allow me to make a small disclaimer. You're not going to find this article filled with statistics and facts supporting (or discouraging) a change to your...