We've noticed a recurring theme as we speak to local advertisers - they're only seeing the tip of the iceberg.   Most businesses using local advertising aren't full-time marketers.  They're small business owners, administrators, managers, and wear any of a hundred other hats - likely a combination of...

In Where do I start? Part one, you learned that the first step is to perform a high-level overview of what you're doing right now. In Part Deux (thanks Charlie Sheen), it's time to start building your ideal plan. You may be thinking, "can't...

Before anyone starts filling up their Depends because I'm using the words "brand" and "change" in the same sentence, allow me to make a small disclaimer. You're not going to find this article filled with statistics and facts supporting (or discouraging) a change to your...

You may realize that "something" needs to change with your marketing, but you're not sure what it is or even where to start? There are infinite options for evaluating your marketing, but perhaps the simplest and easiest to relate to is by looking at your business...

5 SIGNS THAT YOU'RE DOING IT WRONG: Hi there. So you have a sneaking suspicion that your website looks as old as you do? We're happy to help you validate that harsh, virtual reality. People are looking at your website - well, surely someone has - at...